Power of Digital Marketing and Digital Marketing Strategy Tips

A transformation of marketing is underway as we spend more time on our mobiles, tablets, and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising, and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps have changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering, and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge. To explore these issues, the Guardian, in association with software firm Adobe, invited a panel of five top marketers and digital chiefs to discuss the matter before an audience of about 50 marketing and digit...